BWT Alpine Formula One Team and Perfect Moment to launch capsule skiwear collection in multiyear agreement

BWT Alpine Formula One Team and luxury skiwear and lifestyle brand Perfect Moment [NYSE American: PMNT] will come together to reveal a special-edition, capsule collection that effortlessly fuses Perfect Moment’s refined ski lifestyle with the team’s cutting-edge, racing performance.

The sophisticated collection brings together two brands born in the French Alps with BWT Alpine Formula One Team’s motor racing heritage and Perfect Moment, founded in the mountains near Chamonix with a reputation for high-performance skiwear, delivering a unique apparel range that embodies their shared passion for speed, adventure and French savoir-faire.

Collection Highlights

The Perfect Moment x BWT Alpine Formula One Team capsule collection will feature a curated selection of technical outerwear and lifestyle pieces, seamlessly blending motorsport innovation with luxury skiwear aesthetics. The collection will include:

• Signature ski jackets, ski suits and performance-driven ski pants - reimagined with BWT Alpine Formula One Team’s bold racing colours and dynamic design.

• Versatile base layers and statement knitwear - perfect for both the slopes and the racetrack.

• Limited-edition hoodies, T-shirts, and accessories - infusing the team’s racing DNA into Perfect Moment fashion.

This collaboration marks the perfect fusion of two brands that thrive in extreme environments - whether on the track or in the mountains. The Perfect Moment x BWT Alpine Formula One Team collection captures the high-octane energy and engineering prowess of Formula One combining it with the sporting and technical innovation required in skiing apparel.

Campaign & Launch

The launch will be accompanied by a high-impact campaign. The campaign highlights the seamless blend of Formula One precision and mountain performance, showcasing the versatility of the collection. The collection will be available exclusively online at perfectmoment.com, with special pop-up experiences launching ahead of selected race events.

Jane Gottschalk, Perfect Moment Co-Founder and Creative Director

“This collaboration is an exciting milestone for Perfect Moment, blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence. We wanted to create something truly special for fans of both worlds - high-performance apparel that looks as good as it performs on the slopes and at the track. The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit, for me, it just made sense and we can’t wait to launch the collection soon.”