Alpine, 70 years: Episode 1 - The Alpine legend

To celebrate it's 70th anniversary, Alpine presents the series ‘Alpine, 70 years', which shows over several themed episodes the incredible story of the brand, filled with achievements and challenges, and sheds light on the brand’s ambition to continue to grow.

The first episode, entitled ‘The Alpine legend’, looks at the origins of the brand and the challenges it faces in the age of electric mobility. Featuring Philippe Krief, the CEO of Alpine, and Jean-Charles Rédélé, the son of the brand's founder.

Click here to watch now.