Ahead of the 2025 Japanese GP, we caught up with Lucas Ulitschnik, Team Designer for BWT Alpine Formula One Team, who created the 2025 Japanese GP Race Poster.
What were the initial steps you took when designing the Japanese GP Race Poster?
As always, I began by researching Japan, focusing on key features of the track and the country. I then sketched out some ideas, keeping in mind the simplistic, car-focused style we are aiming for this year.
What cultural aspects can be found in the design?
Some of my favorite photos of Suzuka are the ones in the last sector that feature the Ferris wheel in the background, so I incorporated this as a tie-in. I also added some cherry blossoms, which result in amazing photographs on the track, so I wanted to reflect this in the poster. Not forgetting the iconic red circle from their flag, I strive to make every poster truly unique and easily distinguishable, so adding the circle from their flag was a key aspect for me. I also love the red and white colour scheme, so it would have felt wrong to leave that out.
An in-depth process explanation of how you designed this specific graphic?
Firstly, I begin by positioning the car and lighting it correctly. In Cinema4D, lighting is simulated, so you have to position the lights similarly to real life to achieve the desired highlights and shadows. Once I am happy with that, I add the other elements, considering what would work well in the foreground and how to seamlessly integrate each element into the poster. After this, I focus on the little details that bring everything together. For example, in this poster, I turned on the rain lights on the back of the car and added motion blur to enhance the sense of speed. I also adjusted the materials on the curbs, making every other curb more reflective to create contrast without changing their alternating colors.
Did you face any challenges during the design phase?
The challenge is always creating something that hasn't been done before. With 24 races in the season, you have to thoroughly research to find elements that will make each poster unique.
