BWT Alpine Formula One Team presents new Licensees and Team Suppliers as the 2025 FIA Formula One World Championship kicks off in Melbourne on 14-16 March.

The amazing line-up of products will enrich the team as they travel and compete across the 24-race season.

Beforeyouspeak Coffee

Leading performance coffee brand, Beforeyouspeak Coffee has joined forces with BWT Alpine Formula One Team as Exclusive Coffee Provider. The Sydney-based brand is collaborating with the team to provide high-performance coffee across hospitality areas and team headquarters, as well as across fan activations providing clean and effective energy to the team throughout the season.

Built For Athletes

Built For Athletes is a globally recognised brand committed to creating high-performance bags and accessories for athletes, adventurers and fitness enthusiasts. The industry leading brand will supply bags and accessories to BWT Alpine Formula One Team specifically designed to to withstand the demands of the Formula One race calendar. The limited-edition range will be available to purchase with two Backpacks, a Duffel Bag and Cross Body Bag all being produced.

Db Journey

Scandinavian lifestyle brand, Db, has joined BWT Alpine Formula One Team as luggage supplier. The award-winning travel producer designs gear that blends rugged durability with Scandinavian sophistication. Db are providing bespoke travel solutions for the team’s drivers, Pierre Gasly and Jack Doohan, engineers and the wider travelling workforce ensuring seamless travel across the Formula One calendar.

Endstate

Connected footwear producers Endstate has entered a licensing agreement with BWT Alpine Formula One Team, unveiling a contemporary luxury travel sneaker designed specifically for the team. The collaboration merges high-performance with innovative footwear design embedded with technology. The special edition sneaker features an Endstate NFC chip [3chip] fitted within the tongue of the shoe which provides added authenticity to each pair and connects owners to BWT Alpine Formula One Team’s loyalty ecosystem.

M-Experiment

Performance eyewear specialists, M-Experiment, has teamed up with BWT Alpine Formula One Team to supply high performance frames. The leading eyewear manufacturer – created by Jim Jannard, Founder of Oakley and RED Digital Cinema, and his son, Jamin Jannard – have specially styled their dynamic ranges for the team. The Business, Pleasure, Jigawatt and Gigawatt frames have been given a unique blue and pink aesthetic with every team member able to choose their personal favourite for the Grand Prix season.

MISSION

Natural performance drinks company, MISSION has joined BWT Alpine Formula One Team as Natural Energy Drinks Supplier. The world-first, 100% natural energy drink’s “mission” is to provide consumers with clean and sustainable energy solutions and produce a range of functional hot and cold brew teas.