BWT Alpine Formula One Team partners with M-Experiment Eyewear

Performance eyewear specialists, M-Experiment, have teamed up with BWT Alpine Formula One Team as licensing partner and team supplier of high-performance frames.

M-Experiment was created by Jim Jannard - founder of Oakley and RED Digital Cinema - and his son, Jamin Jannard, releasing their first frames as a father and son team in summer 2023. Now, four of their dynamic ranges will be specially styled for BWT Alpine Formula One Team. The Business, Pleasure, Jigawatt and Gigawatt frames will be given a unique blue and pink aesthetic with every team member able to choose their personal favourite for the Grand Prix season.

The special edition eyewear encapsulates the spirit of innovation, exceptional design and high-performance excellence that both M-Experiment and BWT Alpine Formula One Team represent. M-Experiment are proud of their revolutionary ethos as they develop their technology, a mindset which complements Alpine’s competitive goals on and off the track.

Tommy Rios, President of M-Experiment

“We are thrilled to supply BWT Alpine Formula One Team, a brand that shares our passion for innovation and excellence. Formula One represents the pinnacle of technological advancement and performance, and we’re excited to bring M-Experiment’s vision to the forefront of this dynamic world.”

As team licensee, M-Experiment will also play a prominent role in BWT Alpine Formula One Team’s fan engagement initiatives, offering exclusive co-branded collections and experiences that connect Formula One enthusiasts with the world of high-performance eyewear design.

About M-Experiment:

M-Experiment is a leading manufacturer of eyewear. With deep roots in the eyewear and professional digital camera space, M-Experiment is renowned for its innovative designs and commitment to quality. Combining state-of-the-art materials with unparalleled artistry, creating eyewear that redefines style and performance.

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